REAL is the new FAKE: Part 1

I'm amused by the constant mantra of churches who repeat themselves over and over like a Velvet Revolver song. The rhythm of Real. Cain's coffee is REAL. First Baptist Church is REAL. We're supposed to keep it REAL. What does that mean anyway?
I confess, four years ago, i was a fanatic for REAL. It was a "core value". But this word, like many others, has lost it's meaning. REAL is the new FAKE. Why?

REAL has meant, authentic. It has meant true and honest in what it represents. What you see is what You Get kind of mentality. When REAL becomes a slogan, it becomes manipulation, less authentic and therefore a lie, fake and unreal.

SO here's is my advice. Run from people who declare themselves to be REAL. Because to do so, it not REAL, it's basically a minimually culturally aware person, using language to convince to accept them or what they are selling.


So get REAL and run from REAL.