Toymakers struggle as kids grow up to fast:. (esp. girls)
This is a phenomenon that we are seeing in youth ministry.
"When I tour different company showrooms and look at what they're doing, many times it's a bunch of guys making decisions about what girls would like, and they miss the mark," said Nancy Zwiers, president of industry consulting firm Funosophy and former head of worldwide marketing for the Barbie doll line at Mattel Inc.
But this inherent difficulty has been exacerbated by the "age compression" that has been affecting all kids and putting huge pressure on the toy industry. Children are moving through play stages faster now, always wanting to go quickly to the next level of toys and encouraged by their parents to do so."
Link
This is a phenomenon that we are seeing in youth ministry.
"When I tour different company showrooms and look at what they're doing, many times it's a bunch of guys making decisions about what girls would like, and they miss the mark," said Nancy Zwiers, president of industry consulting firm Funosophy and former head of worldwide marketing for the Barbie doll line at Mattel Inc.
But this inherent difficulty has been exacerbated by the "age compression" that has been affecting all kids and putting huge pressure on the toy industry. Children are moving through play stages faster now, always wanting to go quickly to the next level of toys and encouraged by their parents to do so."
Link
posted by mark at
12:55 PM
2 Comments:
the only toy is lego. well....that and anything star wars.....i sometimes wish i was still a kid and it was not considered borderline psychotic to dress up as your favorite superhero....or even just to wear a cape. i need to wear my cape sometimes. and carry my lightsaber. this is critical.
much love to you and tulsa as a whole. <3 (i know that is so gay(<3)....but i think it's funny, and i am funny. and i love you.) :) :) :)
we love you too valerie.
hope all is well.
Post a Comment
Subscribe to Post Comments [Atom]
<< Home