Advertising
I was thinking recently about a dozen or more conversations I've had in the last year about advertising for the Riddle Group. Most of the conversations were with clients who already use the services the Riddle Group provides. As the subject comes up, we talk about my personal thoughts about advertising. I don't want to advertise the Riddle Group. I love being a company that works almost exclusively by word of mouth. But here is what my friends (who happen to be clients) have to say.
"People need to be able to find you because they need what you are offering."
"Churches need to know that you exist."
"Advertising will let people know about the cool stuff you do."
This makes sense to me. I feel like we are offering something significant, but I'm seriously wondering about the cost of doing so especially for a very very small business. I'm also wondering about the medium.
Those of you who no me understand that I'm not a big fan of selling myself. But I'm wondering about more letting people know about the Riddle Group.
Any advertising guru's in the house? anyone who gets what I'm talking about?
"People need to be able to find you because they need what you are offering."
"Churches need to know that you exist."
"Advertising will let people know about the cool stuff you do."
This makes sense to me. I feel like we are offering something significant, but I'm seriously wondering about the cost of doing so especially for a very very small business. I'm also wondering about the medium.
Those of you who no me understand that I'm not a big fan of selling myself. But I'm wondering about more letting people know about the Riddle Group.
Any advertising guru's in the house? anyone who gets what I'm talking about?
Labels: Friends, Riddle Group
posted by mark at
2:27 PM
4 Comments:
You contacted our church based on our own advertisement for a youth minister. I was just thinking a week ago just how effective that had been. Rob, our senior pastor, was very impressed. That direct contact with some concrete advice is why we ended up going with your group without reservation.
I think personal contact like that is difficult to maintain. At the same time, having it at the right time and directed to specific people worked very well in our case.
good stuff Tom.
thanks!
One of my mentors has never advertised and relied strictly on word of mouth. 10 years plus down the road, he's still turning out the hits and living in a house bigger than mine. :)
Contact him for some perspective.
http://www.authenticleadershipinc.com
thanks Tony.
I know Dan and have been needing to call him for a year or so now...
thanks for the promting.
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