More Perfect

Seth Godin speaks to the reality that it is hard to reach people who are actually unreached. He's not just talking about the church. He's talking about businesses trying to reach new customers.

He says, "In fact, as the Food Network and cookbook publishers have demonstrated over and over again, you're way better off helping the perfect improve. You'll also sell a lot more management consulting to well run companies, high end stereos to people with good stereos and yes, church services to the already well behaved."Link