"Reaching new people"

So Kurt likes Craig's quote. I like it too, but would say it a bit differently.

Here's the Quote Kurt likes:
"To reach people no one else is reaching we must do things no one else is doing."
- Craig Groeschel; founder of Lifechurch.tv


So it makes sense right? I actually like Kurt's thoughts when he says,

"Andy's big thought related to this quote was that obviously the majority of things church's are doing must not be what most people are interested in because most people aren't going to the things church's are doing! Even a super cool worship service must not be what most people are interested in because most people aren't going to super cool worship services...they are doing a bunch of other stuff instead."


My thoughts:
I don't know the context of what Craig was saying, so I could be misunderstanding. But this sounds like the formula he's proposing.

Do different things that people like and more people will come.


I can go with him a bit on this. But what I'd prefer was that we were actually different people. That we encouraged expressions of church that were born out of people who were actually different rather than just trying to market Jesus differently. Marketing is easier than being different.

Don't do different programs. Don't try portray yourself as slick or cool or even different. Simply be yourself. Be a different people, a people created to love God with deep diverse expressions of faithfullness. Then be ready for different looking churches to spring up with different looking doctrine who are faithfully following God and connecting with people like themselves.

So yes I agree with Craig, we must be willing to do things differently and it must authentically come from who we are.

What do you think?